Boomtown Borås
At fashion and textiles trade fairs around the globe, Borås is an established name. The city´s reputation was set in stone decades ago. If not actually centuries.

Say the name Borås to art-lovers and they´ll soon be enthusing about the city´s progressive commitment to fine art, sculptural works and street art.

But many who´ve come to Borås haven´t really visited. Not for real. Because a few hours is not enough, and just drivning through certainly doesn´t count. You need days. For some, a lifetime.

You need to talk to the locals. Breathe in the clean air. Be there when the football cups are held up at the Borås Arena. Experience the textiles, the design, the arts & culture. The Borås International Sculpture Biennial. The changing seasons. The Sommartorsdagarna® open-air city concerts. The local businesses. Take in the architecture. The greenspaces. The scenic surroudings. Then you´ll know. Visit Borås. For real.

In Borås most sights and events are within walking distance and you´re never more than a few kilometers away from the forest, park, trails and recreation areas. Borås is just 25 minutes´ drive from the nearest airport at Göteborg Landvetter Airport and 60 km due east of Gothenburg. Already home to 110.000 inhabitants, the population of Borås is growing year on year. The City Center has a great mix of shopping precincts and well-visited restaurants, cafés and bars.

For answers to your questions, inspiration or dining recommendations, drop into Borås Tourist Center near Boråshallen on Sven Eriksonsplatsen. You are also very welcome to contact us ahead of your visit. Call us on +46 (0)33 35 70 90, mail us at or check out our website at for more information about the city.


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